UPDATE: Looks like from the commments that this is a dead deal now folks. Many reports of no signage and scanning at regular price now as of Tuesday 10/23.
Usually when we see a price cut like this it is a fluke- and may very well still be. But after getting my 3rd e-mail from readers in Houston, Salt Lake City, New Jersey, and then Kelley confirming that it was also 10 cents in her Maryland store- I thought I would give you all a heads up to at least look for this great deal in your stores!
For those of you whose Target stores carry the Brummel & Brown Vegetable Oil and Yogurt Spread 15-oz. tubs (not all do) you may just find it on Price cut thru 11/10 for just .10 cents. And it is ringing up that way at the registers too- at least for now! That is an awesome savings, considering the regular price is $2.69. And the best part? No coupons needed! Good luck folks and hope you find it too!
-Thanks so much for your e-mails to Vanessa, Trina, Jen L. & to Kelley!