Target Unveils Changes to Price Match Policy – Now Matching Prices to 30 Online Competitors!

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With the holiday season approaching, Target has made some improvements to its Price Match Policy and they go into effect today! First of all, Target has expanded the list and added 24 more stores, including Costco and Sam’s Club. Here’s the full list of competitors:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

Target has also doubled the timeframe for a price adjustment to 14 days, both in stores and online at, which means, if you see a lower price, you have two full weeks to come back for the adjustment.

The complete policy can be found HERE, but here’s a few key points to remember…

  • The item must be the identical item, brand name, size, weight, color, quantity and model number. It must be in stock at the time of Price Match.
  • We match prices on in-store purchases and in-store prices for purchases. In-store price matches from other Target stores are excluded.
  • Price matches and adjustments will not be allowed for prices from Thanksgiving Day through the Monday after Thanksgiving, whether offered by Target or a competitor.
  • Alaska and Hawaii Target stores are excluded from price matching online competitors.
  • No rainchecks will be issued for items out of stock at Target or
  • Limit of one price match per identical item per guest for online competitor matches.
  • “Marketplace” prices and prices from third party sellers will not be honored.
  • Cartwheel offers and Target coupons cannot be combined with price match.
  • Manufacturer coupons will be applied after a price match is made per Target’s coupon policy.
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  1. A couple of the guidelines seems to take away from the effectiveness of this, for some purchases. The ones that drew a red flag for me were:
    *one price match per identical item* If I read this correctly, this means you can only price match one item, even if you have two of the exact to buy.
    *no cartwheel or target coupons allowed on price matched items* This one just plain made me sad.

    I have only ever price matched at Target I think once, because it always is such a hassle compared to many other stores. You have to take the items up separately to the customer service desk, it can’t be done in line.

    Also, Target adding Sam’s Club & Costco to the list is kinda not worth it either. I say this because on probably 99% of the things the big box stores sell, Target is not going to have these larger than life sizes, counts, varieties available to price match anyways.

    I feel like Target is trying to sound like the good guy by saying we Price Match, but it all reality it isn’t all it’s cracked up to be. Whereas I have price matched at other retailers many many times and it’s been a breeze to do. Even at Walmart, you can use their app and automatically get the difference back without any work.

  2. Completely sick over the fact that you can no longer use cartwheel when price matching. I really don’t know what the point of price matching would be now unless the store offering the sale item is out of stock. So disappointed Target! 🙁

  3. Hi. My Target has never matched vegetables or fruits to our local ads”
    . Their policy does not seem to exclude it. Your experiences, thoughts? Thanks!

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