Target Redcard is Changing to Target Circle Card!

Front of a Target Store where you can use the new Target Circle card

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There are new changes coming to Target Redcard and Target Circle. On April 7th, Target Redcard will be rebranded as the Target Circle Card!

While all the details are not yet clear, here’s what Target has announced. Starting April 7th, Target Redcard will be renamed Target Circle Card.

The new Circle card will have the same extra 5% off bonus and you will still earn Circle rewards. Currently, you have the option to earn and “cast votes” for where Target donates money, and this feature will continue.

Just For You bonus offers will continue, and there will be exclusive partner perks with free trials and links to rewards programs. While the details are vague, I think this is to “compete” with what Walmart offers. If you shop at Walmart online, you will see savings offers show on select items, and these offers usually match ones found on the ibotta app.

One of the most interesting new features is that Circle offers will automatically apply at checkout. I am truly curious if there will be an option to NOT choose an offer if you don’t want it applied. For example, if there is a percentage off a store wide purchase Circle offer with a one-time use, shoppers will need to be careful the offer doesn’t apply to a quick trip for one item. Again, details are vague, so we won’t know how this will work until after launch day.

Target also has announced that April 7th will be Circle week. This means there will tons of deals automatically applied at checkout!

In addition, there will be an paid subscription option for Circle 360. The cost of this subscription will be $99 per year. However, you will be able to sign up for $49 for the first year if you sign up before May 18th.

Circle 360 appears to be designed to compete with Amazon Prime Membership ($139 per year) and Walmart+ membership ($98 per year). There will be some nice perks with the Circle 360 membership, including free unlimited same-day delivery in as little as one hour through Target Shipt delivery service.

All Circle Card holders (debit, credit, reloadable or 360) will get FREE standard shipping on most items and FREE 2 day shipping on eligible items. In addition all Circle card holders will get an extra 30 days to return purchases.

Keep in mind that there could be changes and additional features once the new Circle cards are released, so stay tuned for updates!

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