Target Toy Book 2018 Preview + Good News for the Holidays: Up to 40% Off with Cartwheel Daily & More

This post may contain affiliate links. See my disclosure policy

For those of you wondering about the upcoming Target toy book for 2018, I’ve got some news to share. You can now view the Toy Book in its entirety on and in addition, many of you should be getting a copy in the mail starting next week.

The mailed versions usually come with a bonus coupon attached to the back too. Target has also announced it will be in stores on October 28th.

Even if you don’t get a mailed version with a bonus coupon, there are still discounts for everyone advertised inside. This year’s book is 88 pages, and here’s some of the highlights that Target will be offering this holiday season…

TOY COUPON: Starting Sunday, 10/28, you can text the word TOY to 827438 to get the following mobile Target Coupon… 25% Off One Toy, Sporting Goods item or Craft Activity Kit . This Target Coupon will be Valid 10/28 – 11/10) and will have exclusions – likely LEGO & possibly others, but you will also be able to use this discount online as well.

UP TO 40% OFF TOY CARTWHEELS: There will be an opportunity to save up to 40% Off with Target Cartwheel on a different Kid’s item every day from 11/1 thru Thanksgiving. We’ve had some very-nice offers in the past – so I am hoping for some great ones this year too. I am also hoping that since you can now use Target Cartwheel Online with FREE store Pick-Up it will make it easier for those of you who can’t drop what they are doing to run to Target.

IN-STORE EVENTS: Target also has plans to host many more in-store events for kids this holiday shopping season. For example we have a L.O.L. Surprise! Eye Spy Pets Scavenger Hunt that will take place on Saturday, November 10, from 10am–1pm. Kids will decode clues to find the missing LOL Surprise pet, there will be a selfie station, free gifts and giveaways.

You can go HERE for more deets on this event, find participating stores near you, and get a heads up on additional upcoming in-store events.


In addition – Target still offers the ability to create a Wish List for your child. You can go HERE to find out more about this feature and create a wish list. For those of you unfamiliar with it – this allows you to build a wish list or registry for your child that can be shared with family and friends.

This year Target will have more than 2,500 new and exclusive toys, plus they will be launching a Toy Hub later in October on with a gift finder function to assist in finding a great toy for every kid on your list. For more info on new services, plans and gifting options for the upcoming holiday shopping season, be sure and check out the article on the A Bullseye View page HERE.

Print Friendly, PDF & Email